As a local business owner, you are incredibly busy. You know your trade. You are great at what you do. But you probably don’t know anything about digital marketing – why should you. That’s OK. We do.
Is this you?
- You’ve started your own business. Congratulations! You have plenty to deal with right now. You want to succeed, but marketing is definitely not in your skillset but you know you need to master it. That’s why we exist.
- You’ve been there and done that. When it comes to digital marketing. There are good and not-so-good businesses in your market segment. The same holds true for digital marketers. Some marketing professionals will sell you the moon without the knowledge to back it up. That’s why we exist.
- Marketing makes your head swim. What are Keywords, Search Engine Optimisation and Google Business Profile, anyway? How is it going to help your business get more enquiries? Just like we don’t have the talent to do your service, you probably don’t have the knowledge and understanding of digital marketing. That’s why we exist.
Wherever you are in this marketing journey, we will meet you there and help you take charge.
Gone are the days when you could rely on flyers, paid ads in the local papers or the local magazine put through your door. You know that. You know you have to build up your exposure online – this is where your potential customers are searching for your services. But you may have no idea how it works or even how local SEO marketing drives your rankings.
At Techy Business Services, we have it covered.
Competition in all business sectors is fierce. When your potential clients are searching for your services, where do they go first? Other than personal recommendations and word of mouth, they go to their favourite internet search engine (95% of the time Google). And this is where your business needs to appear, preferably showing up on the map (Google 3-Pack) and in the organic listings below. In essence, you need to show up as many times as possible on the first page when people search for your services in all the local towns you service.
Every element of your website, Google Business Profile, social media presence and online directories add additional authority to your business in the eyes of the search engines to help you rank better and better over time.
Just like you are an authority on what you do, Google ranks your website with a similar kind of authority. This is what digital marketing builds on. The Techy Business Services team of marketing professionals understands the importance of good digital marketing. We will help you create content and design your website to help boost your presence online.
Contact us at 01306 480440 today to learn more about our company and how we can help.
Learn more about local businesses’ SEO marketing
How important is good internet marketing for a local business?
According to 2022 research by SEO Inc, 53% of traffic to a website resulted from organic search results with paid advertising delivering 15% of traffic.
It is also important to understand that almost 50% of all clicks will go to the top three listings on the search results page which is why just being on the first page of a search result is not enough.
Position 1 – 20.5%
Position 2 – 13.32%
Position 3 – 13.14%
And of course, if you can get in the Google 3-Pack and in the top three organic results you will get approximately 35% of ALL traffic as shown by Surrey Reptile Centre opposite.
Each month, as we rollout your digital strategy and every additional piece of information added to your company website, your web presence and brand gain strength. The right digital marketing strategies will drive conversions for years to come, exponentially and organically. And the golden prize is appearing on the top results page of a search so potential clients can reach out to your firm easily.
There is no silver bullet, it is all about ensuring the fundamentals are all in place such as:
- Competitor analysis – understanding why and how your competitors rank
- Correct optimised contenton your website
- All technical issues sorted e.g.quick load speed, correct schemas added to your website
- All related websites set-up e.g. YouTube, social media, online directories
And then it adding content to each channel on a monthly (preferably weekly) basis.
