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Almost 40% of people will click on one of the three listed business shown on the map. Google Business Profile is a free tool provided by Google to help local businesses appear in Google Search and Maps. It is the most important cornerstone to all local digital marketing businesses selling to local customers.
Google continues to give GBP listings more and more importance, as shown by where the the top listings are located on the search results page. If you are not in the top 3 your competitors are winning your business.
Given the importance of GBP it is imperative that businesses get their profiles set up, optimised and continually add new content monthly.
In today’s digital age, your online presence can make or break your business. That’s why it’s crucial to have a fully optimised Google Business Profile. It’s more than just a listing; it’s your ticket to reaching and engaging with a wider audience, skyrocketing your visibility, and boosting your bottom line. Here’s how a fully optimised Google Business Profile can transform your local business:
Amplify Your Visibility: With a well-crafted Google Business Profile, you’ll appear prominently in local search results when potential customers are actively looking for products or services like yours. Stand out from the crowd and be the top choice for customers seeking local solutions.
Connect with Your Customers: Your Google Business Profile is a powerful communication channel that enables direct engagement with your target audience. From business hours to contact information, customer reviews, and even photos and videos, it’s an opportunity to build trust and establish a meaningful connection with potential customers.
Boost Local SEO: A fully optimised Google Business Profile acts as a vital signal to search engines, improving your local search engine optimisation (SEO) efforts. By including accurate and consistent business information, relevant keywords, and captivating descriptions, you’ll climb higher in search rankings and drive more organic traffic to your website.
Cultivate Trust and Credibility: Positive customer reviews are essential for building trust and credibility. A fully optimised Google Business Profile encourages customers to leave reviews and ratings, giving others the confidence to choose your business. Proactively manage and respond to reviews, demonstrating your commitment to customer satisfaction.
Gain Insights and Analytics: Track the performance of your Google Business Profile with valuable insights and analytics. Understand how customers are finding and interacting with your profile, enabling you to make data-driven decisions and refine your marketing strategies.
Don’t miss out on the tremendous benefits of a fully optimised Google Business Profile. Let us take care of every detail, ensuring your profile shines brightly, captures attention, and propels your local business towards unparalleled success.
Unlock your potential with a fully optimised Google Business Profile. Get started today!
Opposite are some of the more common questions we get asked about Google Business Profile.
If your question is not answered please feel free to contact us.
Google Business Profile is the platform that powers Google’s business listings.
By adding your business details will mean your business will get listed in the Google’s local pack, on Google Maps as well as in other different search results.
It is a platform that every local business owner should be aware of and using given that the information which you submit to your listing can appear in a number of different ways on the search engine giant.
Google enables local businesses to create a Business Profile for free. This listing then enables you to manage how your business appears on Google Search and Maps.
Google Business Profile is a combination of your:
Most businesses verify ownership via phone, SMS or requesting and receiving a postcard to your address from Google.
Just recently Google have launched verification via uploading a video of your business signage.
Google Business Profile is often the first interaction potential customers have with your business.
You will need to enter your business address to get verified but you can then hide your address.
If you do not have an address where customers can visit, e.g. a home based virtual business you can register the area you service.
Google Business Profile is completely free.
Every small business can take advantage of the benefits having a fully optimised Google Business Profile listing.
Yes. When you register your business on Google Business Profile, you can decide whether you use a physical address or not. This means if you are a service-area only business run from your home you can still use the service.
Yes, if you as the business owner uploaded the photo to your business listing.
To delete a photo, simply choose photos on the navigation menu on the left side and click the picture you want to remove:
Open it in full-screen view
Click the trash can icon on the top right corner
If a customer shared the photo, you must submit a request for it to be reviewed and removed:
Open the image and click on the red flag icon to ‘Report a Problem’
Indicate the reason for flagging the photo
Sign in to Google Business Profile and open your business profile by clicking on the account circle
Select promote and choose the type of post you want to create
Add elements like videos, text, and offers to the post
Hit preview to see what it will look like, then choose publish
Setting up a Q&A function for your Google Business Profile listing allows anyone to ask a question about your business.
However, even better use of this function is to post questions and answer them as the business owner. We would recommend adding at least 10 new questions a month.
Once you register for Google Business Profile, you will be automatically prompted to set up a Google built website. It will create the website based on the business information.
Even if you have a website we recommend having a Google built one as well. We always recommend using as many of Google’s tools and even if you only get 1 enquiry a year from it, it has cost you nothing and takes a couple of minutes for them to build it for you.
No it is not possible to.
We are dedicated to helping businesses like yours succeed online and attract more customers to your local business.
We understand that every business has unique needs, which is why we offer a free discovery hour call to discuss how we can help you improve your local digital marketing. During this call, one of our experienced marketing specialists will take the time to understand your business goals and challenges, and provide you with valuable insights on what steps you can take to improve your online presence.
Ask any questions you want – no question is too dumb. You may have questions about any of these subjects:
To schedule your free call, please fill out the form below and one of our team members will get back to you as soon as possible. We look forward to speaking with you and helping you take your business to the next level!
