For heating engineers
Turn one cold January call into a customer for years
A breakdown gets you through the door, but the real value is the install, the annual service and the landlord who sends you every property they own. We help you look like the engineer worth keeping.
Typical customers: Homeowners, private landlords and letting agents, small businesses, shops, offices and anyone with a server room that needs cooling.
Heating and boilers
- A Gas Safe registration number they can look up on the register
- MCS certification if they’re considering a heat pump, since the Boiler Upgrade Scheme requires an MCS installer
- Which boiler makes you fit and the guarantees you can offer
Where heating businesses lose out
Crammed winters, thin summers
Demand rises and falls with the temperature, so the diary is packed in a cold snap and quiet in July. Promoting servicing, heat pumps and air conditioning online helps level it out.
Installs compared on price alone
If your website only lists boiler brands and a phone number, the customer has nothing to judge you on but the quote. Showing your process and the neatness of your pipework gives them a reason to choose you.
Heat pump buyers do their homework
People considering a heat pump want to understand grants, radiator sizes and running costs before they speak to anyone. If you don’t answer those questions, a national installer’s website will.
Your credentials are buried
Gas Safe, MCS, OFTEC and F-gas certification all matter to buyers, yet they’re often a row of tiny logos in the footer. Customers need to see what each one means for them.
What a homeowner checks before booking
With gas, there’s a legal line as well as a quality one. Careful customers check both.
- A Gas Safe registration number they can look up on the register
- MCS certification if they’re considering a heat pump, since the Boiler Upgrade Scheme requires an MCS installer
- Which boiler makes you fit and the guarantees you can offer
- Whether you offer annual servicing and landlord gas safety records
- When you can come out, and whether you charge to quote
From breakdown to new install: the searches
- boiler repair huddersfield
- new combi boiler leeds
- air source heat pump installers otley
- landlord gas safety certificate bradford
- oil boiler service hebden bridge
- air conditioning installation wakefield
Built around what heating customers ask
- Separate pages for repairs, boiler installs, servicing, heat pumps, air conditioning and landlord safety checks
- A heat pump page explaining MCS, the Boiler Upgrade Scheme and what a home survey involves
- Credential panels that link to the Gas Safe Register and explain each accreditation in plain English
- Area pages for the towns and valleys you cover, including homes off the gas grid if you work on oil or LPG
- A booking form that asks for the boiler make, the fault and any error code on the display
- A landlords page for agents and portfolio owners who need yearly checks across several properties
Monthly content worth reading
- An early autumn post encouraging customers to book their boiler service before the first cold spell
- A write-up of a combi swap in a back-to-back terrace in Leeds, showing how you tidied the pipe runs
- A short guide to common boiler fault codes and which ones mean calling an engineer straight away
- A summer post on air conditioning for offices and shops, timed for the first warm week
One monthly fee
For heating engineers the cost is £225 a month. That includes your new website, and there’s no charge to set it up.
£225 a month
The build is part of the price, there’s nothing to pay up front, and the site is yours after the first 12 months.
How the pricing works →Straight answers
Questions from heating engineers
Heat pumps are a growing part of our work. How can the site support that?
We can build a proper heat pump section, answer the questions buyers ask early on, and post your installs as they happen. Keep your MCS certification current, because buyers checking grant eligibility will look for it.
Should we show prices for boiler installs?
That’s your call. Some engineers show a starting price to filter out bargain hunters, while others prefer to quote after a survey, and we’ll set the site up whichever way suits you.
We do commercial air conditioning too. Can it sit alongside domestic heating?
Yes. We’d give commercial cooling its own pages aimed at office, shop and server room buyers, so it doesn’t get lost among boiler repairs.
What happens to the posts during a cold snap when we’re already overbooked?
We adjust. If you’re flat out, posts focus on servicing and planned installs for later dates rather than urging people to call today.
Want to know what’s stopping the phone ringing?
Book a free 30-minute call with Jeremy. He’ll look at how your business shows up on Google today and tell you honestly whether the plan would help.
Or call 07550 037040