For local professionals
Earn trust before anyone books an appointment
Choosing an accountant, a solicitor or a therapist feels like a big decision, so people read a lot before they make contact. We give them clear, honest pages that answer their questions and show who you are.
Typical customers: Sole traders and small firms needing an accountant, families needing a solicitor, people looking for a therapist, coach or driving instructor, and local businesses wanting specialist advice.
Local professionals
- Recognised qualifications or regulation, such as the SRA, ICAEW, ACCA or DVSA approved driving instructor status
- A real photo and a few lines about the person they’ll actually deal with
- Clear information about fees, or at least how fees are worked out
Why professionals struggle to stand out
Every practice sounds the same
Friendly, professional and tailored to you appears on almost every practice website. It tells a potential client nothing about why they should pick you.
Referrals arrive on their own schedule
Recommendations bring good clients, but you can’t control when they come. A steady flow of local search enquiries means you’re not waiting on someone else’s conversation.
Rules shape what you can say
Solicitors, accountants and therapists all have professional standards that affect how they promote themselves. Your marketing has to be accurate, measured and free of overblown claims.
Clients are choosing a person
Someone picking a coach, a therapist or a driving instructor wants to know who they’ll be sitting with. A logo and a list of services can’t do that job.
What a prospective client weighs up
They want competence, but they also want to feel comfortable. Most will read several pages before they make contact.
- Recognised qualifications or regulation, such as the SRA, ICAEW, ACCA or DVSA approved driving instructor status
- A real photo and a few lines about the person they’ll actually deal with
- Clear information about fees, or at least how fees are worked out
- Whether you specialise in people like them: landlords, contractors, separating couples or nervous drivers
- How the first conversation works and whether it costs anything
Searches clients make
- accountant for sole traders huddersfield
- family solicitor halifax
- driving instructor keighley
- counsellor otley
- business coach leeds
- wills and probate solicitor wakefield
Pages that answer before they ask
- An about page with real photos and a straightforward account of your background and approach
- A page for each service or client type, such as self-assessment, limited companies, conveyancing or intensive driving courses
- A fees page, or clear guidance on how pricing works, in line with any rules for your profession
- A what-to-expect page that walks through the first call or appointment step by step
- Area pages for the towns your clients come from, especially if you meet people in person
- An enquiry or booking form that asks only what you need to get started
What monthly content could cover
- An accountant’s reminder post in the run-up to the 31 January self-assessment deadline
- A driving instructor’s tips on the roundabouts and junctions learners find hardest in their town
- A solicitor’s plain-English explainer on what happens when someone dies without a will
- A coach or therapist’s short article on what a first session actually involves
One monthly fee
Professionals get the same complete plan at £225 a month. A website is included and there’s no fee to get set up.
£225 a month
The build is part of the price, there’s nothing to pay up front, and the site is yours after the first 12 months.
How the pricing works →Straight answers
Questions from local professionals
As a solicitor, are there rules about what our website has to show?
Yes. The SRA Transparency Rules require firms to publish certain information, including price details for some services and the SRA clickable badge. We build those in, and you check the wording before anything goes live.
I’m a therapist. Will this feel too salesy for my clients?
It shouldn’t. We’d write calmly, focus on what clients can expect, and avoid anything that reads like a hard sell. We’ll also talk through whether asking for reviews is appropriate in your practice.
Does a driving instructor really need a full website?
It helps. Learners and their parents search by town, compare instructors and want to know about prices, manual or automatic and intensive courses, and a clear site answers all of that before they message you.
I work from home. Do I need to show my address?
Not if clients don’t visit you there. Your Google Business Profile can be set up as a service-area business with the address hidden, and your website can show the areas you cover instead.
Want to know what’s stopping the phone ringing?
Book a free 30-minute call with Jeremy. He’ll look at how your business shows up on Google today and tell you honestly whether the plan would help.
Or call 07550 037040