Driving Sales Locally

Paid ads (optional)

When you need enquiries sooner

Search visibility builds over months. If you need work coming in faster, or want to push a particular service, paid ads can bridge the gap. They’re an optional extra, quoted separately.

A laptop showing search results with a sponsored listing highlighted

Ads (optional extra)

  • Search campaigns on Google, aimed at the jobs and towns you choose
  • Local Services Ads with the Google screening badge, for trades that qualify
  • Meta campaigns on Facebook and Instagram to put your name in front of nearby households

When ads make sense

A new business

You’ve just started and need enquiries while your website and reviews are still building.

A quiet season

You know when the diary thins out, and want to fill it with the right kind of work.

A service to promote

You’ve added something new, such as heat pumps or garden design, and want people to know about it quickly.

Included

What we can run for you

  • Search campaigns on Google, aimed at the jobs and towns you choose
  • Local Services Ads with the Google screening badge, for trades that qualify
  • Meta campaigns on Facebook and Instagram to put your name in front of nearby households
  • A dedicated landing page for each campaign, so the click lands somewhere relevant
  • Conversion tracking, so every pound can be tied to calls and form enquiries
  • Ad results folded into the same monthly report as everything else

Optional extra

Ads are added on top of the monthly plan and quoted separately. The ad spend itself is paid straight to Google or Meta.

Ask Jeremy for a quote →

Straight answers

Questions about paid ads

How much should I spend on ads?

There’s no single right number. Competition varies by trade and town, and so does the value of a job. Jeremy will suggest a sensible starting budget and management fee on the call, before you commit to anything.

Do I need ads for the plan to work?

No. Most of the plan is about being found and trusted without paying for every click. Ads are simply a way to speed things up.

Who owns the ad account?

You do. The account is set up in your business’s name, and the ad spend is paid directly to Google or Meta.

Want to know what’s stopping the phone ringing?

Book a free 30-minute call with Jeremy. He’ll look at how your business shows up on Google today and tell you honestly whether the plan would help.