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Boost Your Local Business with Google Business Profile Posts

Discover the Benefits of Creating Regular Posts on Your
Google Business Profile Listing

As a business owner, you’re always looking for ways to increase your online presence and attract more customers. One tool that you may not have considered using is Google Business Profile (GBP) posts. GBP posts are a feature that allows you to share news, events, and other updates directly on your Google Business Profile. In this article, we’ll discuss how GBP posts can help your business and provide tips on how to create effective posts.

What are Google Business Profile posts?

Google Business Profiles posts are a feature that allows businesses to create content directly on their Google Business Profile. Although you may think they are similar to social media posts, but they aren’t really – they are meant to be more focused on your business. For example, information about company news, staff, offers and other company updates.

GBP posts can include text, images, and even videos. Each post can be up to 1,500 characters long and can include a call-to-action (CTA) button. The CTA button can direct customers to a specific page on your website, such as a product page or a sign-up form.

Posts are visible for 6 months and then taken down by Google.

How can GBP Posts help your business?

GBP posts can have several benefits for your business, including:

Increased visibility in Google search results
GBP posts can help your business appear higher in Google search results. When potential customers search for businesses like yours, they may see your GBP posts in the “Posts” section of the search results. This can help you stand out from your competitors and attract more clicks to your website.

Improved customer engagement
GBP posts can also help you engage with your customers directly on Google. When you create a post, customers can like, share, and comment on it. This can help you build a relationship with your customers and encourage them to interact with your business.

Better promotion of your products and services
GBP posts can be a great way to promote your products and services. You can use posts to showcase new products, announce sales and promotions, and share customer reviews. By sharing this information directly on Google, you can make it easier for potential customers to learn about your business and what you have to offer.

Tips for creating effective GBP posts

Now that you understand the importance of GBP monthly activity, let’s explore what you should include in your GBP updates.

  1. Posts

GBP posts are a great way to share news, offers, and other updates with your customers. You can use posts to promote events, highlight new products or services, and share special offers.

  1. Photos and videos

Including high-quality photos and videos in your GBP listing can help showcase your business and the products and services you offer. You can include photos and videos of your business, products, and services to give potential customers a better understanding of what you offer. We always recommend you brand your images, as shown below. Because these photos will also show up when people search Google Images.

  1. Business information

It’s essential to keep your GBP listing up-to-date with accurate business information, such as your business hours, phone number, and website URL. This information should be regularly reviewed and updated to ensure that it’s accurate and reflects any changes in your business.

  1. Customer reviews

Customer reviews are an essential part of your GBP listing. Responding to reviews, both positive and negative, can show your customers that you value their feedback and are committed to providing excellent customer service.

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About Driving Local Sales

Driving Local Sales is a service owned and run by Techy Business Services Ltd.

Our local digital marketing solutions are tailored for businesses that sell locally within their community, helping them generate more enquiries and driving growth through proven strategies. 

Phone: 01306 480440

Email: support@drivingsaleslocally.com

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We are dedicated to helping businesses like yours succeed online and attract more customers to your local business.

We understand that every business has unique needs, which is why we offer a free discovery hour call to discuss how we can help you improve your local digital marketing. During this call, one of our experienced marketing specialists will take the time to understand your business goals and challenges, and provide you with valuable insights on what steps you can take to improve your online presence.

Ask any questions you want – no question is too dumb. You may have questions about any of these subjects:

  • Keywords and their importance for your business
  • Website design and how to engage visitors
  • Google Business Profile optimisation 
  • The importance of reviews
  • Local Service Pages
  • How to set up an automated email sequence
  • The value of video

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